The 12th Middle East (Abu Dhabi) International Petroleum Exhibition opened in Abu Dhabi, the capital of the UAE, on November 13, 2017, lasting for four days. Tengfei Company was honored to be invited to participate. A total of six people from Tengfei Company attended the exhibition, led by Manager Su Anjing from the Shenyang company with three elite sales team members and Deputy General Manager Liu Junling from the Tianjin company with three foreign trade team members. On the evening of the 10th, they gathered in Tianjin and departed on time, arriving smoothly at the beautiful capital of Abu Dhabi after an eight-hour flight. The exhibition officially began on the 13th. Each day during the four days, they took a bus to reach the exhibition on time. After organizing their attire, materials, business cards, and other preparations before the event, they started a day of intense work at the exhibition. Although this was not Tengfei Company's first time participating in such a large-scale exhibition, all participants treated it with utmost seriousness. Stepping out of their homes meant representing not just themselves but Tengfei Company; stepping out of their country meant representing China. They constantly reminded themselves that they needed to bring glory to Tengfei and add color to China; I am Tengfei person like this; I am Chinese like this. On the first day of the exhibition, there were many visitors, most of whom were foreign friends. The foreign trade personnel actively approached them to provide introductions about the company and its products. On the second day, there were slightly fewer attendees; however, there were more professional buyers. The staff assigned tasks according to their roles and worked diligently without chaos. Through communication with clients, it was learned that Tengfei Company's booth setup was uniquely distinctive and superior to other peers, receiving unanimous praise from clients. At the same time, both Tengfei's products and brand had a certain level of recognition and reputation. Understanding this boosted staff confidence and morale. This exhibition attracted a large number of key clients and potential partners for visits, especially clients from the Middle East region. Meanwhile, staff actively engaged in explanations and communications with visiting guests from various countries effectively promoting Tengfei's brand while spreading its corporate culture and philosophy. They showcased Tengfei's achievements over the years so that clients became more familiar with Tengfei while striving for cooperation intentions and seeking more significant collaboration opportunities. They fully utilized the exhibition platform to interact with other exhibitors to share insights into the Middle Eastern market further expanding Tengfei's brand influence in both Middle Eastern regions as well as globally within the steel pipe industry while enhancing bilateral relationships showcasing company strength and capabilities. Through this exhibition, they broadened their horizons while promoting and advertising their company brand which expanded its influence within the industry. By engaging in face-to-face communication with clients listening attentively to their needs deepened understanding of international steel pipe markets accumulated client resources laying a solid foundation for future international market expansion. |