Shenyang Tengfei 2014 Third Quarter 'Work Hard for a Hundred Days' Call
2014-07-02
Gathering strength A hundred days of hard work Pouring out passion Performance soaring
——————Shenyang Tengfei's hundred-day sales target sprint
In July, the Liao-Shen region welcomed the scorching sun, igniting the boundless passion of us Tengfei people. People often admire the unity and cooperation, tenacity and ferocity of wolf packs, and this essence of wolf culture is vividly expressed in our Tengfei business team. Tengfei people embody this spirit through their actions.
Since 2013, the national steel industry has entered a 'frozen period', with 'overcapacity' becoming a 'constraint' affecting the entire industry. This was followed by declining steel profits, tight sales, and the government shutting down underperforming steel enterprises. The entire steel market has evolved into a brutal battlefield of 'survival of the fittest', where there are no external competitors joining in, only fallen warriors.
In this invasion of a 'deadly winter', Tengfei people did not cower; instead, it ignited our inherent wolf-like tenacity. In 2013, we fought hard in Quanzhou for a hundred days and achieved a turnaround. All Tengfei people worked day and night in close cooperation to win this battle, achieving record high performance for the year.
At the beginning of this year, the steel market seemed even colder; however, Tengfei's leadership had already outlined sales strategies at the start of the year: 'Increase sales volume, provide good customer service, control sales risks, strengthen internal transformation.' Under the wise leadership of Tengfei's senior management, in the first half of this year, Shenyang Tengfei's sales performance reached a small peak. In March and April alone, our average monthly sales exceeded ten thousand tons; May and June also saw performance between 8,000 to 9,000 tons. We completed about fifty thousand tons in total for the first half of the year and have achieved most of our annual sales targets.
July to October is an annual peak season for sales. Whether we can continue to strive forward and achieve new highs in the second half of 2014 depends on whether we can seize market opportunities. Therefore, company leadership held a management meeting on July 1st. During this meeting, department heads reported on their work and summarized their experiences and shortcomings from the first half of the year. General Manager Wang and Manager Su provided guidance on each department's deficiencies. Yesterday's achievements cannot guarantee tomorrow's success; while increasing sales volume we must also recognize issues such as declining pipe profits, delayed payment collections from sales transactions, discrepancies in invoice settlements, rising operational costs due to ineffective management transformations as well as gaps between our performance and that of Tianjin Tengfei’s sales figures. Thus in order to achieve new highs in sales performance during the second half of this year: each department head must regularly review departmental performance; no arbitrary leave or time off during workdays without approval from leadership; continue providing excellent customer service while enhancing market development efforts during July to October which is peak selling season for Northeast China; standardize Tianjin production scheduling processes while increasing prepayment collection efforts; maintain rigorous work attitudes among employees within daily company management practices while fostering a positive working atmosphere by eliminating lax work habits. Company leadership set targets for each department’s July sales efforts with increased tracking intensity on these goals during meetings where all department heads pledged commitment: 'Strengthen management, seize opportunities quickly while ensuring quality—work hard for one hundred days' became everyone's goal reigniting Tengfei people's fighting spirit.
General Manager Wang said: 'Even if we lack favorable timing or advantageous location; we have our people.' Indeed! The reason Shenyang Tengfei has come this far is due to having a large group of brave pioneers who are unafraid to sacrifice; it is because we have an elite team willing to endure various challenges. In 2014 we will definitely meet our goals and achieve great results again! We will always hold our heads high as we walk on this path towards success.
July 2nd, 2014
Business Department
Shenyang Tengfei Iron Corporation
Shenyang Tengfei Steel Pipe Co., Ltd.
Address: No.6 A 3, No.13 Road, Economic and Technological Development Zone, Shenyang City, Liaoning Province
E-mail:tfwelcome@163.com
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